Let's Talk Education.
University of Maryland
B.S. Marketing Robert H. Smith School of Business Expected Graduation: May 2020 GPA: 3.87 Strategic Design and Innovation Fellows
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Relevant Course Work:
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You Totally Wanna Check This Out...
Design and Innovation in Marketing
Mission: Create a business concept to introduce to greater College Park as the town is built up. Challenges: Craft a concept that appeals to students and locals alike, ensure business proposal is profitable, pitch original idea to panel of DC design professionals. Our Idea: Scrambled- a fast casual breakfast concept that combines strategic store design and digital operations to make breakfast easy and fast. Created with a team of 6 members. Personally developed PR plan, digital first social and digital strategy, and social media mockups. |
Business, the Society, and the Economy Scholars
Mission: Create a personal creative reflection with application of class concepts to personal professional growth. Challenges: Incorporate innovation case studies in modern business, guest lecture topics, and design thinking strategies. Outcome: Welcome to 6 weeks of my life where I thought, wrote, and reflected like an innovator. All photography and text is original. |
Magazine Spread Project
Mission: Use InDesign to create an original magazine spread tailored to a specific audience. Challenges: Write original copy, prepare images using Photoshop, stay on brand to the magazine created. My design: An article dissecting the effects of fast casual dining on the memories created over meals for "Restaurants Weekly" magazine. Written for foodies living the fast casual revolution. All photos from CAVA's Instagram account |
Brand Identity Project
Mission: Create deliverables that accurately protray personal identity and personal brand Challenges: Discover personal brand, maintain consistency across deliverables including business cards, logo, and letterhead. My design: I wanted to create a simple, youthful project so I chose to use Millennial Pink as my accent color to stay true current, feminine trends. I also used a pencil stroke illustration for the Z in my logo to represent my love to write and create content. |